Category: Brand

Nurse Next Door Franchise Review: Wendy Scott of Burnaby, B.C.

Longtime health care pro gravitated to Nurse Next Door’s mission, core values Wendy Scott has worked in health care in Canada for most of her life, as a nurse and managing hospital emergency and intensive care departments. She eventually grew tired of the bureaucratic inefficiencies of Canada’s taxpayer-funded health care system and looked for something [...]

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Southwest Airlines Rule # 27: See Your Business As a Cause

In Southwest Airlines Rule # 16:  A Culture Has its Own Language, we looked at how great cultures  brand their own language to help bring out their uniqueness.  In Southwest Airlines Rule #15: Invent Your Own Culture and Put a Top Person in Charge of It, we looked at how great companies design their own cultures from the [...]

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