A Social Media “Win”
Well, I am happy to say that we had a social media “win” this week. If you read my past blog post ” 3 reasons Why a Franchise Model Helps Deliver Consistent Customer Service”, you would know that last week, we encountered a home care competitor who defamed our brand (online) and questioned our “trust” because we were a franchise brand in the home care industry.
Now, in living our core value of “Find a Better Way”, we decided to take a different approach then having our lawyers call this competitor to take down their comments. Instead of doing this, we decided to engage the public in a conversation. And judging by the comments and the amount of buzz that we created around this issue on via various social media outlets, this was a conversation that people were highly interested in.
I am happy to say today that our strategy of taking the high road worked; our home care competitor took down the picture of our nice pink car on their site. It was also fascinating to see who joined the online conversation. We even had other competitors commenting on this issue! (I will add, in support of us).
Let’s just say that this was a “win” for social media. And a “win” for sticking to our Core Values when we face dilemma’s.