The industry’s lowest turnover rate
What makes a great caregiver? For a home health franchise owner, an even better question: What makes a great caregiver stick around?
The average industry caregiver turnover rate is an appalling 70 percent, a handicap for clients and home health care companies alike; when trusted caregivers leave, clients often drop the provider.
Nurse Next Door maintains the industry’s lowest turnover rate — 20 percent. How?
Ensuring the perfect match
We do our homework before we hire caregivers. We carefully evaluate them not only for the technical skills we need but the emotional ones, too; whether they have the caring, cheerful, patient attitude that we demand in our employees and franchise partners. Then we ensure a ”perfect match” by evaluating caregiver skills and demeanor with client needs.
We don’t believe any caregiver is a match for any client. If one of our clients is a dog lover, we can assign a caregiver with a therapy dog. If a client adores bruschetta and antipasto before a lovingly cooked Rigatoni con la Pagliata, we can assign a caregiver who specializes in Italian cooking. If one of our clients is a recent transplant from Beijing, we can arrange for a caregiver who speaks Mandarin.
These matches are about more than meeting practical needs, although that’s a big part of it. They’re about satisfying the emotional needs of our clients and demonstrating that we care about them as individuals with unique skills, loves, desires and interests — the way a child cares for a parent.
‘I just want to make sure she’s OK’
An example: One of our longtime clients, a 90-year-old lady named Beatrice (not her real name) who lives not far from our HeartQuarters, had an infection last year. Her Nurse Next Door caregiver was under orders to watch her carefully, and one day she noticed not long into her shift that our client was not doing well.
She called Beatrice’s daughter, who raced to her mother’s bedside to find our caregiver holding Beatrice’s hand and trying to comfort her. Our caregiver went to the hospital and stayed there, even after the daughter told her she could go. “I just want to make sure she’s OK,” she said. And she was a temp, not even Beatrice’s regular caregiver.
That’s how our caregivers are different.