Fast-growing home care franchise beats other systems in services, operations, culture
We’ve always done our best at Nurse Next Door to stand apart from other home care companies, and we’ve known for years that our services, support and culture make us unique in the home care industry.
We just didn’t have the hard numbers to prove it.
Now we do.
We’re releasing a report, “Home Care Franchise Report: Why Nurse Next Door Is the Best Positioned Home Care Franchise for 2013 and Beyond,” that details the results of a study we conducted last year in a mid-sized American city, Chattanooga, Tenn.
One of the biggest misconceptions about the home care industry is that it’s a crowded and ultra-competitive field. The numbers are daunting — more than 22,000 companies in the United States alone are classified as home care companies — but very few offer both medical and non-medical care in a solid, multi-national franchise system like ours.
So our goal was to get a handle on who our true competitors are in a given market. Chattanooga has an MSA population of roughly 530,000, about 75,000 of those over 65, and the survey results surprised even us:
• Of the 59 Chattanooga-area companies that self-identified as home care businesses, 43 were associated with doctors, hospitals and other health care providers, or depended mainly on Medicare and Medicaid reimbursements for income rather than payments from private clients.
• Researchers called the remaining 16 companies at 8 p.m. two Saturdays in a row, and six never answered or returned voicemails.
• Of the remaining 10, six used an outside service to answer the phone and informed researchers that no one from the company would be available until Monday morning.
Count them on the fingers of one hand: four. In a mid-sized U.S. market with what appears to be 59 competitors, only four truly compete with Nurse Next Door. Our Care Services Platform ensures that clients and prospective clients can reach a Nurse Next Door employee with access to franchise partners around the clock, 24/7, no matter what.
Since John DeHart and Ken Sim founded Nurse Next Door in 2001, they’ve learned most home care companies are small independents; tied to hospitals or other large, corporate health care systems; or largely dependent on government-related work, serving Medicaid or Medicare-reimbursed clients in the States. Only 17 percent of private-duty home care companies offer both medical and non-medical care, a critical scope of services as the senior population explodes.
This, then, is the true state of the market, what we’ve discovered in 11 years of helping our franchise partners serve clients from coast to coast. It only seems crowded. The field is still wide open for an innovative, passionate company with heart and revolutionary systems to dominate the industry.
The future will belong to the companies that can meet the broadest array of needs; give owners and caregivers a chance to improve clients’ lives without sacrificing their own; and stay abreast of — or pioneer — technological and operational advancements in a quickly developing industry. Nurse Next Door is this type of home care franchise system.
Want to be a part of it? We’re expanding rapidly in the United States and looking for smart, passionate entrepreneurs who want to own and operate a thriving small business with heart, a life-affirming culture and virtually limitless opportunity for growth. If that’s you, we want to hear from you.
Start by downloading the Home Care Franchise Report. Trust us, if you’re thinking at all about buying a home care franchise, it’s a must-read.
After you’ve digested it, fill out the form on this site, download our free, detailed franchise report on the Nurse Next Door home care franchise opportunity and start preparing for what could be a life-changing business opportunity.
meta title: Nurse Next Door Home Care Franchise Releases Report That Shows How Far We Stand Above the Competition
meta description: Nurse Next Door home care franchise is unlike any home care company in a crowded industry, and we’re releasing a report that shows how few competitors we really have.