Nurse Next Door franchises are miles ahead of current home care trends with our “happier aging” model and our 24/7 Care Services Center
The demand for senior care is growing quickly and will only accelerate as tens of millions of Baby Boomers reach retirement age and start to need help from caregivers. How do senior care franchise owners tap into this demand to build strong businesses while also improving lives?
Nurse Next Door believes in a holistic approach, and the impact we’ve made on lives has helped us become the largest senior care franchise in Canada, where we’re based, as well as a fast-growing brand in the United States.
We take a look at aging through an entirely different lens — “happier aging.” We do things that foster happiness and connection for seniors. We treat depression and isolation — meeting spiritual as well as medical needs.
Here are some ways our approach plays out, and why we are miles apart from other senior care franchises.
1. Emphasis on better care
Grand View Research, a health care industry research firm, says that key services in the home health care market in the future will include rehabilitation, respiratory/infusion and other therapies, remote patient monitoring and illness-specific medical protocols.
The emphasis on medical intervention belies one of the biggest problems in the senior care and it’s one of the reasons people choose to work with Nurse Next Door: While many caregivers treat patients as a collection of ailments, Nurse Next Door treats them as valued, beloved human beings with hobbies and desires that have been neglected for too long. To our caregivers, they are real people with personalities, likes and dislikes, and tastes and idiosyncrasies. We help people reconnect with the things they love and help them celebrate life. It sets us apart.
“I really do think happier aging creates a new space,” says Nurse Next Door co-founder John DeHart. “There isn’t anything out there about happier aging in existence, so that really is a new trend.”
2. Caring for the caregivers
In the United States, 8,000 to 10,000 boomers turn 65 every day. How do caregivers keep up? The sad truth is that many senior caregiving businesses don’t keep up — they can’t. The scheduling and running of a business, coupled with the demands of senior caregiving, simply overwhelms many providers. One reason Nurse Next Door is successful is because we have designed systems that look after the wellbeing not only of our customers, but of franchisees, too.
A great example is our 24/7 call center, which provides round-the-clock scheduling services for our franchisees — unique in the industry. We are the only home care franchise that does this through our Care Services Center, a 24/7 call center that lifts the most time-sapping aspects of home care off the shoulders of our franchise partners. The Call Center is not an “answering service.” Our call center employees have specific shifts, know the clients and can handle emergencies on the spot. This drastically minimizes the burnout that is so common in home care services. Our approach is truly trendsetting, and it helps Nurse Next Door outgrow our competition while providing superior service. Franchisees have the time to market their services and also have more time to enjoy the quality of life they wanted when they decided to get into business for themselves in the first place.
3. Smart use of technology
Many home care services tout new technologies designed to help older clients. Too often, though, the technology is useless for people in their 70s, 80s or 90s who have no idea how to use the technology.
Nurse Next Door keeps that in mind and uses technology to truly provide better care. For instance, our telemonitoring system is “invisible” to seniors. We place sensors in key areas like the bed, kitchen cupboard, refrigerator and front doors to create a baseline for patterns of behavior. If mom or dad starts getting up later and later or going to the refrigerator less and less often, our systems let the caregiver know.
“It’s a much more precise way to care for our clients,” DeHart says. “It also alerts us as to whether there may be something going on much earlier than we would know normally.”
Learn more about Nurse Next Door
Nurse Next Door is the largest senior care franchise in Canada and is rapidly expanding in the United States. If the opportunity to thrive in business while making lives better appeals to you, fill out a form to download our detailed franchise report and start a conversation about how you can build a business while improving the quality of care in your community.