Nurse Next Door’s approach stands out as ‘radically different’
Nurse Next Door is one of America’s fastest-growing home care providers, dedicated to delivering flexible, affordable and quality care options to seniors. We rise above the competition in important ways, not the least of which is our unique branding. It’s completely thought out, from our cheerful pink cars and uniforms to our spirited and highly skilled caregivers to our game-changing 24/7 call center. We see marketing and branding as an opportunity to show that we’re remarkable: bright and cheerful instead of understated and clinical; dedicated to celebrating life instead of merely making it bearable.
But what really gives Nurse Next Door its authentic imprint is the level of human kindness our caregivers bring to their clients. Nurse Next Door is creating a paradigm shift in home care for seniors, and we think it’s about time.
We’re ‘radically different’
John DeHart, Nurse Next Door’s co-founder, former CEO and current board member, speaks often about why our unique branding is so important.
“We didn’t get into the home care business to be the same as everyone else,” John says. “This industry is 100 years old, and it still acts like it’s 100 years old. If you look at the home care marketplace, we clearly stand out as radically different. When you see our website, we’re different. When you see our pink cars, we’re different. When you talk to anyone from Nurse Next Door — from corporate ‘HeartQuarters’ to franchisees to caregivers — we’re different. When you feel our caring, we’re different.”
A focus on caring
Dave Moeller, a Nurse Next Door franchise partner in Sacramento, California, chose Nurse Next Door over competitors because the brand is so unique compared with other home care companies.
“One of the great things about Nurse Next Door is the branding,” Dave says. “They have done a great job of making sure that everyone understands what we’re all about. There’s lots of competition here in Sacramento, and I strongly believe that the reason we’ve had the success that we’ve had is because of the focus on caring. A concerned son or daughter who is looking for help for their mom or dad chooses us because of our approach to getting older. People really connect with that. It’s really very cool.
“Also, we ask a very interesting question, ‘What was it that you used to do that you can no longer do?’ ” Dave adds. “It is amazing the answers that we get. A lot of these folks might be lonely, and some of them are depressed. Many people don’t want help because they don’t want to give up any more of their independence. So, it’s just a matter of overcoming that. It starts with the Caring Consult, and it goes all the way through to our core values — which are not just words. It starts with the founders and goes from senior management all the way through to the way we hire our caregivers.”
Carol Lange, a Nurse Next Door franchise partner in Maple Ridge, British Columbia, agrees that the brand’s emphasis on Happier Aging™ and caring sets it apart.
“Our pursuit of happiness and joy for our clients makes us very different,” Carol says. “The fact that we ask them, ‘What could you do 10 years ago that you can’t do anymore?’ And their eyes just light up, and they say things like, ‘I used to love to shop, but I don’t do that anymore.’ Then we ask, ‘Why not? Let’s find a way to get back to things you love to do.’ I know most care companies stop their assessments after asking the health questions.”
Learn more about Nurse Next Door
Nurse Next Door is different because we’re about caring, not just home care. If you’re looking to be part of a proven business with heart and to take advantage of the opportunities and support systems that the Nurse Next Door home care franchise has to offer, we encourage you to fill out this form. It’s never too early to start thinking about how you can change your life, and others’ lives, for the better with a Nurse Next Door home care franchise.