Once solely the domain of marketing, storytelling is increasingly being adopted by corporate recruiting teams to help them hire more efficiently. Rather than telling candidates what it’s like to work there, companies areshowing them by finding new ways to share the employee experience.

These narratives are revealing a more human side of the business. They often go beyond “this is what I do here,” instead illuminating “this is why I do what I do – here.”

That subtle shift provides a different lens through which job seekers can envision themselves (or not) working for your company. Some of these stories go beyond work, sharing insights into personal drivers and life experiences that shape employees.

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