Three Unexpected Brands That Are Turning To Storytelling To Drive Recruiting

Once solely the domain of marketing, storytelling is increasingly being adopted by corporate recruiting teams to help them hire more efficiently. Rather than telling candidates what it’s like to work there, companies areshowing them by finding new ways to share the employee experience.

These narratives are revealing a more human side of the business. They often go beyond “this is what I do here,” instead illuminating “this is why I do what I do – here.”

That subtle shift provides a different lens through which job seekers can envision themselves (or not) working for your company. Some of these stories go beyond work, sharing insights into personal drivers and life experiences that shape employees.

Read more here.

2016-09-19T13:15:57+00:00 September 19th, 2016|

About the Author:

Nurse Next Door Home Care Services is one of North America’s fastest growing home care providers and is dedicated to being the highest quality care option for seniors, consistently delivering the Happier Aging experience. Founded in 2001, Nurse Next Door has more than 150 locations across North America and is fast becoming a globally admired brand.