A Home Care Franchise Heart-to-Heart: Arif

Learn why Arif, VP of Global Franchise Development, loves helping people start franchises

In this installment of A Home Care Franchise Heart-to-Heart, our VP of Global Franchise Development Arif Abdulla shares his modus operandi.

How long have you been at Nurse Next Door?

Almost 10 years but it feels like itís gone by in the blink of an eye.

Whatís your favorite thing about your job?

Weíre impacting people every day. Whether itís our clients who are at a vulnerable time in their lives or helping someone build their own business - I love this part of my job.I also would say, it feels great doing something sexy and disruptive in a typically stale or boring industry. Healthcare isnít generally thought of as an exciting or fun space to be in but weíre breathing life into it - weíre celebrating aging.

Is there one Nurse Next Door story that stands out for you?

We talk a lot about helping our clients celebrate aging. One story that really stands out for me is from a home care Franchise Partner just a few hours east of Vancouver. A family there had called Nurse Next Door to help take their mother out for a walk, once a week, but when our team met with the client they started to dig into what she really wanted to do. It turned out, the lady was an avid swimmer when she was younger but she hadnít been in 20 years. Her dream was to get back into her local lake. So, instead of taking her for walks, our caregiver worked with her family to take her to the local pool to try and build up her stamina. She did this for the entire summer and by the end of it finally had her client in the local lake. Thatís what home care was for this particular client. Thatís what our care is all about - finding the one or two things that bring a client happiness, and figuring out how to make those come to life.

Whatís one interesting thing you do at Nurse Next Door that outsiders may not know?

New employees go on a few home visits as part of the on-boarding process. Itís important that everyone gets to see the clients, the caregivers in action, the front lines--what this is all about. I donít think people can really appreciate the impact we have on people until they witness our service first hand.

Which territories are you focusing on right now?

Weíre really expanding in the US. Atlanta and Dallas are some of the open markets where we think thereís a need, and the east coast as well. We know the market exists in virtually every community across the US - for us itís about finding the right Franchise Partner.

What makes Nurse Next Door different?

I would say there are two things that really separate Nurse Next Door as a home care franchise system.

The first is our Care Services Center. The private duty home care market certainly is attractive, but itís a challenging segment to build a business in. As the business grows, the scheduling component, specifically the 24/7 nature of it, becomes overwhelming. Itís why so many home care businesses owners either plateau or fail entirely - they cannot manage the scheduling demands of a growing business. At Nurse Next Door, weíve centralized this element and take on the vast majority of scheduling for our Franchise Partners. It allows them to grow and scale the business and not worry about having to build out a scheduling team or be on 24/7. Weíre the only home care franchise organization that offers this type of support and itís a big reason why weíre growing so quickly.The second major difference I would say is our brand and our philosophy of care. Weíve taken a very bold approach to our brand. Itís loud, itís vibrant and we celebrate aging. Youíll notice most brands in our space our quiet, boring and muted - we take a tremendously different approach and it works.

How do you decide who gets awarded a home care franchise?

The ideal candidate is tenacious, and willing to start from zero. Leadership ability and experience can go a long way in our industry. Franchise Partners educate potential clients about a concept they believe in; we arenít looking for ëused car salespeopleí. They spend more time in the community than behind a desk. They have a genuine connection to the purpose, where they really want to make lives better. For many Franchise Partners, they choose a home care franchise because itís close to their heart--maybe theyíve cared for an aging parent, or have a background in the industry. However, you donít need to come from a medical or healthcare background--we provide all the training youíll need.Our Franchise Partners can build equity and manage their schedule so you can still take your kids to ballet or soccer practice. Balance is possible, but it comes from hard work and following a proven home care franchise system. Itís equal parts passion and profit--youíll go the distance to scale your business because itís close to your heart.[fusion_builder_container hundred_percent="yes" overflow="visible"][fusion_builder_row][fusion_builder_column type="1_1" background_position="left top" background_color="" border_size="" border_color="" border_style="solid" spacing="yes" background_image="" background_repeat="no-repeat" padding="" margin_top="0px" margin_bottom="0px" class="" id="" animation_type="" animation_speed="0.3" animation_direction="left" hide_on_mobile="no" center_content="no" min_height="none"][caption id="attachment_12056" align="alignnone" width="1024"]

Nurse Next Door's Richmond and White Rock Franchise Partners, Kim & Brett Kendrick.[/caption]

If you could give a potential Franchise Partner any advice, what would you tell them?

Find a home care business that leverages your strengths and gives you the opportunity to love what youíre doing. Youíre not just buying a business, youíre buying a lifestyle.

Join a world class brand where youíll be surrounded by passionate people just like you. Learn more here.

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