Starting a Home Care Agency in a Small Community

You might think running a home care agency would be a big city opportunity. When you have access to a large population and plenty of resources, it might seem like a no-brainer for business. However, living in a small northern community is nothing short of amazing for business owner Suzanne Tighe. Originally from a large city, Suzanne moved to Thunder Bay, Ontario (population 110,984) and started a Nurse Next Door franchise.†Suzanne says being community-minded is her biggest piece of advice for people thinking about opening a home health care business outside the big city. ìGenuinely care. Show support for issues that matter in your town, and build trust.îSuzanne employs over 40 people, making her business a boon for the local economy. Her franchise sets itself apart by giving clients the Nurse Next Door ìchocolate on the pillowî touch. She explains that a smaller population presents challenges with drawing new contracts and maintaining her staff. Yet knowing that her community has her back gets her through any tough times.Participating in local issues and addressing challenges shows youíre invested. Suzanneís franchise buys from local suppliers and contracts local services to emphasize Nurse Next Doorís role as a community stakeholder. ìStarting a new business isnít easy. And living in a small community is all about building good relationships,î says Suzanne.

Access Your Welcome Package which includes

• Discovery Video - 15 min overview of this opportunity
• Franchisee Testimonials
• The Nurse Next Door opportunity
• Access to our calendar to book a 1x1 call.

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Away from the rat race, owning home care agency doesnít have to be a grind

How many big-city business owners see deer, fox, owls and bald eagles on their morning commute? Suzanne says in a rural setting, you have a unique perspective; plus, work-life balance is easier.With fresh air and hardly any traffic, small-town business owners can get away from workplace stress by simply stepping outside. Geographic isolation presents challenges, but it also means respite from high stress levels.ìIím fortunate to live on Lake Superior,î says Suzanne. ìItís here that I find my serenity and truly unplug. Thunder Bay provides that natural setting to step away from technology and the challenges of running a 24-hour home care business.î

See how your home care business impacts the community

For Suzanne, owning and managing a Nurse Next Door franchise in Thunder Bay means she gets to see firsthand how her business is Making Lives Better. ìWord of mouth is our business here, and weíre extremely successful at it.î Suzanne notices the impact of educating her community about the benefits of Happier Aging. The Nurse Next Door concept is to help seniors get back to doing what they used to love doing, but donít get to do anymore. While changing mindsets about private-pay home health care takes time, ìwe let our families know that we can adapt our services and fill in gaps in government arranged care,î she explains, taking care to educate people when possible.

Suzanneís advice to anyone thinking of starting a senior care business in a small community

If youíre considering a senior care business in a town or small city, here are Suzanneís takeaways:

• Be community-minded
• Celebrate your townís differences and challenges
• Genuinely care
• Show support for local issues
• Build trust
• Create relationships with other business leaders

The capacity for individualized service makes small-town business ownership unique. Taking localsí frustrations into account, Suzanneís senior care business provides support where itís most needed. Custom care takes pressure off families, and when they experience relief, they tell their friends. ìWe truly let our daughters be daughters and our sons be sons.î

Access Your Welcome Package which includes

• Discovery Video - 15 min overview of this opportunity
• Franchisee Testimonials
• The Nurse Next Door opportunity
• Access to our calendar to book a 1x1 call.

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