Why a home health care franchise with us?

The Home Care Industry

The North American senior care industry is huge and growing rapidly. We’ve experienced the need for senior care business in Canada, even with taxpayer-funded universal health care. In the United States, the demand — and opportunity — is even bigger.

The North American population is graying at an alarming rate. Older adults made up 12.9 percent of Americans in 2009, roughly 1 of every 8. By 2030, all baby boomers will be older than age 65. This means 1 in every 5 people will be a senior.

Nursing homes and assisted living facilities are staggeringly expensive — the average cost of a nursing home is close to $50,000 per year and rising in the United States, and assisted living is even more costly. Most private insurance policies don’t cover long-term care. Neither does Medicare. Learn more about the home care industry here.

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A Unique Approach to Home Care

From companionship to end-of-life care, we help clients stay at home by finding fun, personalized ways to celebrate aging while providing 24/7 support.

Keeping people at home doesn’t necessarily mean we’re making them happy. Building on hobbies and interests helps us instill independence and joy in the lives of our clients at each visit.

Our Care Services Center is a centralized scheduling team that handles calls and inquiries daily, and manages client visits.

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The Care Services Platform

Nurse Next Door’s franchise concept has always been built around one key, unique differentiator — centralization. Unlike every other home health care franchise system, we believe our Franchise Partners should be out in their community, not stuck behind a desk. What started as a 24/7 call center to manage scheduling has evolved into so much more!

Inbound Sales

The Nurse Next Door brand and marketing systems are designed to get your phone to ring. Once they do, our Intakes Team is responsible for answering customer inquiries around the clock!


Scheduling is essential in this business and it can be overwhelming. That’s why we have a dedicated, 24/7 team to handle your scheduling so you can focus on building the business.

Attendance Monitoring

We monitor visit attendance to ensure the safety of your clients and caregivers. Always know what’s happening in your business and know that your business’ reputation is secure.

24/7 support

Your business is supported 24/7. From scheduling changes to client inquiries, we are there to answer your calls, around the clock, 365 days of the year.

Technology Stack

Enjoy a centralized dashboard for resources, education and system news, a cloud-based scheduling program and more. We believe in innovation and finding a better way!

Data & Analytics

With 200+ locations across three countries, Nurse Next Door’s centralized system provides tremendously valuable information.Get insight into your business. Work with your coaches to find opportunities to continue to optimize and grow your business!

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Happier Aging Philosophy

Nurse Next Door is a premium home care brand and that means we deliver a premium experience we call it Happier Aging. We believe, deeply, that aging should be the best part of life which is why we work to get our clients back to doing the things they love to do.

Happier Aging means reconnecting seniors with interests, hobbies, and passions that might have gotten lost amid busy schedules, health concerns, or other distractions. It could be something simple such as tabletop gardening for those with a green thumb or learning how to cook a new dish, because love is in the details!

When we meet our clients for the first time, we ask them, “What do you love doing but you no longer do?” and work to infuse that into every visit. It’s about the little things and really connecting with our clients.

At the first visit, we ask our clients,

What did you use to love doing that you can no longer do?

Our Brand

In a space as competitive as private-duty home care, you need a brand that turns heads. The Nurse Next Door brand’s icon is a flower-heart bursting with joy in the colors yellow and pink. It symbolizes our core purpose of Making Lives Better and unique trademark concept of Happier Aging™.

In a sea of cold, stale, clinical providers, our bold brand serves as a huge advantage when our Franchise Partners are in the community. The pop of colours and our equally bright attitudes makes us stand out from the crowd—quite literally!

Skilled Care

Most of our home health care franchise competitors provide only non-skilled care. Nurse Next Door offers all components of care, from companionship right up to skilled nursing*. Our support team will guide you through the state licensing process. This allows you to be the one-stop-shop for home care, expanding your reach of clients in the community.

Whether it’s a little help around the house with chores, meal prep, personal care or nursing care, we can do the caring. We provide premium care to seniors and get them back to doing the things they love, so they can continue to age happily and healthily at home!

*Dependent on location and state regulations.

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Our Core Purpose is Making Lives Better:

we bring this to life everyday through our Core Values.

Our Core Values

Why our health care business partners thrive

Many companies have core values in their mission statement, but few truly live by them. Nurse Next Door is one of those few.

Core values are part of our DNA — it is the filter that our Leadership Team uses for decision-making, how our caregivers engage with clients, and how those who are lucky enough to become a Franchise Partner operate their business.

Admire People

Our clients aren’t just case files. They’re real people.

Wow Customer Service

“Good” just won’t do. We don’t rest until we’ve exceeded expectations.

Find a Better Way

We try new things and grow through innovation.

Passionate About Making a Difference

We look for people who genuinely care about what they’re doing.

Nurse Next Door’s Painted Picture

Our vision for the future, September 2022

It’s not just Nurse Next Door’s brand that is bold. We are also bold when it comes to goal setting. Our Leadership Team has planned out goals for the company for the next 12-18 months, including elevating our client experience, people promise, technology stack and more. By having these plans laid out, ensures the Nurse Next Door team continues to provide excellent services and be a disruptor in the home care industry.

We believe in transparency and so we’re sharing our Painted Picture publicly online so you can learn more about Nurse Next Door’s objectives and what we envision for September 2022.

View a digital version of our Painted Picture

Scalable Revenue Streams

As with any business, it’s important not to rely on one source of revenue when developing a business plan. As a Nurse Next Door franchise partner, your earning potential will be fully supported by a proven business model composed of multiple revenue streams. 

A common misconception is that home care is dependent on ‘private pay’ clients given the nature of the service, however, eligible clients can have access to a range of financial assistance options to help pay for their care. Having access to multiple revenue streams like programs such as Veterans Affairs and insurance benefits provides franchise partners with growth opportunities across multiple touchpoints rather than relying solely on one.

Revenue streams can include:

Private Pay

Private Pay is where clients or their families cover the cost of home care services with personal funds. 

Veterans affairs

Programs such as Veterans Aid is available to help clients pay for care if they or their spouse have served in the military. 

Short-term insurance

Nurse Next Door works with national and local insurance companies to cover the cost of care for insured clients.

Long-term insurance

Long-term insurance benefits usually pays for in-home care to assist clients with “activities of daily living”

Our Award-Winning Leadership Team

Cathy Thorpe

President & CEO


When Cathy Thorpe joined Nurse Next Door as its president in 2014, she already knew the home- care provider from being a customer five years earlier. Her mother was recovering from surgery, and she was struck by the quality of care the company delivered to her family. … When Thorpe first took charge, Nurse Next Door had 85 franchises across North America. The new president spent her first year visiting 80 per cent of them to learn their businesses up close. Read more…

Arif Abdulla

VP Global Franchise Development


Arif Abdulla serves as VP, Global Franchise Development with a focus on growing Nurse Next Door’s footprint in the United States. Read more…

Veronica Tissera

VP Customer Experience


Veronica Tissera joined Nurse Next Door in 2014 and serves as VP, Corporate Franchises. In this role, Veronica’s focus is developing and implementing strategies to grow the franchise while also ensuring operational excellence. Read more…

Susan Karda

Chief Operating Officer


Susan joined the Nurse Next Door team September 2017 as the Vice President of Making Lives Better, delivering happiness. She oversees the day-to-day North American operations of the franchise experience as well as enhancing the internal infrastructure in support of Nurse Next Door’s strategic intent and continued system growth. Read more…

Kelly Quinn

Director of Culture and People


Kelly Quinn serves as Director of Culture and People with a focus on continuing to foster and grow our generative culture at Nurse Next Door. Initially joining the company in 2011, Kelly started with the Care Services team and quickly showed a passion for people, and keen interest in all things HR and business growth. Read more…

Andrew Bull

Regional Director


Andrew joined Nurse Next Door in 2020 and brings over 15 years of leadership experience to his role as Regional Director. In this role, Andrew is responsible for driving operational excellence and profitability across North America through process and people development. Read more…

Our Story

Building a successful home health care business

Co-Founders Ken Sim and John DeHart found an opportunity when Ken’s wife went on emergency bed rest while pregnant.

Ken employed a caregiver and discovered that the caregiver had just started work after faxing in her resume the previous day. She had never met her employer.

Looking into the home health care business industry further, Ken and John found sterile businesses that provided the basics, making life only slightly more bearable for their clients. They knew that they could create something better and launched Nurse Next Door in 2001.