Atlanta

Bring Happier Aging® to Atlanta

Atlanta’s population is growing and getting older. Recent American Community Survey estimates show about 61,000 residents aged 65+, making up roughly 12.3% of the city’s population. (Neilsberg – Atlanta population by age)

Zooming out, the Atlanta–Sandy Springs–Roswell metro area is home to roughly 6.4 million people, with a metro GDP of about $570 billion, making it one of the largest and most dynamic regions in the U.S. (Wikipedia – Metro Atlanta; CityPopulation – Atlanta MSA)

The Atlanta Regional Commission projects that older adults will make up about 18% of metro Atlanta’s population by 2040, reaching an estimated 1.3 million residents aged 65+ by 2050. (ARC Aging Snapshot; ARC – 65+ trends)

Nationwide, 75% of adults 50+ want to stay in their current home and 73% want to remain in their community as they age—exactly the kind of support Nurse Next Door is built to provide. (AARP 2024 Home & Community Preferences Survey)

Add a dense urban core, a major transit network, and world-class hospitals, and Atlanta becomes a high-potential market to launch a premium, purpose-driven home care franchise.

Why Atlanta

• Growing senior population
  • Around 61,385 Atlantans are 65+, about 12.29% of the city.
  • The region is aging rapidly; only older cohorts are expected to increase their share of the population through 2050.
    (Neilsberg – Atlanta age profile; ARC Aging Snapshot)
• Deep regional market
  • The Atlanta–Sandy Springs–Roswell MSA has an estimated 6.41 million residents (2024), ranking 8th in the U.S. by population.
  • A $570B+ metro economy supports strong private-pay demand for home care.
    (Wikipedia – Metro Atlanta; CityPopulation – Atlanta MSA)
• Strong desire to age in place
  • AARP’s 2024 survey confirms three in four adults 50+ want to age in place, with many worried about whether their community is set up for it.
  • This gap between preference and reality creates sustained demand for in-home support, nursing, and companionship.
    (AARP – Older adults want to age in place)
• Transit-connected, neighborhood-centric city
  • MARTA operates about 48 miles of heavy rail with 38 stations plus over 113 bus routes, connecting dense neighborhoods and key job centers.
  • This makes it easier to cluster clients, reduce travel time, and build efficient care teams across in-town and first-ring suburbs.
    (MARTA – About us; Wikipedia – MARTA)
• High-quality healthcare ecosystem
  • Emory University Hospital has been ranked the No. 1 hospital in Georgia and metro Atlanta for 13 consecutive years by U.S. News & World Report.
  • Emory’s other hospitals and major systems like Piedmont and Grady create a rich referral landscape and strong awareness of home- and community-based care.
    (Emory Healthcare – Best hospitals ranking)

Support You’ll Receive

As an Atlanta franchise partner, you’re not starting from scratch—you’re plugging into Nurse Next Door’s established systems and support.

Operational Infrastructure

From day one, you follow a clear roadmap:

• Countdown to Launch & Training Program – A structured pre-launch program that walks you through licensing, systems, hiring, and go-to-market steps to get your business ready to open.
• 16-Week Growth Plan – Post-launch guidance focused on building revenue, learning the sales system, and building momentum in your first months.
  

24/7 Centralized Care Services Platform

Nurse Next Door’s 24/7/365 Care Services Platform supports franchisees with many of the most time-intensive tasks in home care, such as:

• New client inquiries and intakes
• New caregiver intakes
• Virtual consults
• Overnight live support and attendance monitoring

This centralized model helps you spend more of your time leading your team and growing the Atlanta territory, instead of being chained to the phone.

Bold Kindness™ & Franchise Community

Nurse Next Door’s culture is built around Bold Kindness™—a leadership philosophy created by CEO Cathy Thorpe that combines high performance with genuine care for people. It underpins:

• How you attract and retain caregivers
• How you build relationships with families and referrers
• How you create a Happier Aging® experience for clients

You’ll also join a growing global network of Nurse Next Door franchise partners who share best practices, marketing ideas, and real-world lessons across markets.

Ready to Make Lives Better in Atlanta?

The opportunity to own Nurse Next Door – Atlanta, Georgia combines:

• A rapidly growing senior population
• Strong desire to age in place
• A dense, transit-linked city
• A robust healthcare ecosystem and referral base

If you’re a purpose-driven leader looking to build a business with both meaning and strong growth potential, Atlanta is a standout market.

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