Seattle

Bring Happier Aging® to Seattle

Seattle is a high-density, high-cost market where many older adults prefer to stay in their homes—creating strong demand for premium, reliable in-home care. Seattle’s population is 755,081 Census.

Based on ACS 2019–2023 (5-year) estimates compiled by Neilsberg, Seattle has ~94,796 residents age 65+ (65–69: 31,258; 70–74: 25,992; 75–79: 15,453; 80–84: 10,073; 85+: 12,020)—about 12.8% of the city.

At the same time, the cost of moving is real: Seattle’s median value of owner-occupied housing is $898,600.  That tends to reinforce “stay-at-home” decisions—especially when families can bring support into the home.

Why Seattle

1) A large regional market around the city

Seattle sits at the center of the Seattle–Tacoma–Bellevue metro, with 4,044,837 residents (ACS 2023).  This scale supports strong territory economics and a deep referral ecosystem (health systems, clinics, senior living communities, and employer benefits channels).

2) The “age in place” preference is clear

AARP’s 2024 Home and Community Preferences Survey reports that 75% of adults 50+ want to remain in their current home and 73% want to stay in their community as they age. (See: AARP report page.)

Seattle’s housing costs and neighborhood ties can make aging in place not just preferable, but practical—if the right home care partner is available.

3) Washington is aging—fast

Statewide, Washington has ~1,259,313 residents age 65+ (16.27%) (ACS 2019–2023 5-year).  Washington’s Office of Financial Management highlights the pace of this shift, noting 2.3 million people will be over age 65 by 2050 (an increase of over one million from 2020).

That growing older-adult base directly expands demand for in-home support—especially in the Puget Sound corridor.

4) Top-tier hospital brands and referral partners

Seattle is home to several of Washington’s top-ranked hospitals. For example, Newsweek/Statista’s America’s Best-in-State Hospitals 2025 list includes Virginia Mason Medical Center (#1), University of Washington Medical Center (#2), and Swedish Medical Center (#4)—all in the Seattle area.

High-performing hospitals increasingly need dependable home care partners for safer discharges, family support, and continuity of care—particularly for older adults.

How Nurse Next Door Supports a Seattle Franchise Partner

Nurse Next Door’s franchise model is designed to help owners build a scalable home care business with strong brand differentiation and centralized support

Operational path and launch guidance

Nurse Next Door outlines a clear, step-by-step process for new owners on its Path to Franchising.

24/7 platform support (so owners can stay in the community)

A key differentiator is centralization and operational support—positioned as enabling franchise partners to focus on local growth rather than being “stuck behind a desk”

A differentiated promise: Happier Aging®

The brand’s care philosophy—building care around joy, autonomy, and purpose—is described at Happier Aging and on the franchise brand overview page Our Brand.

Transparent investment range

Nurse Next Door’s published U.S. investment range is $115,115 to $212,600 (Financing).

Ready to Make Lives Better in Seattle?

Seattle combines a meaningful 65+ population base, strong “age in place” preference, and nationally recognized hospitals—an attractive profile for a premium home care franchise.

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