Mississippi

Bring Happier Aging® to Communities Across Mississippi

Mississippi is home to nearly 3 million people, with a growing share of older adults: by 2020, roughly 509,000 Mississippians were 65+—about 17% of the population—and this older segment grew 34% between 2010 and 2020. As baby boomers age, the state’s “old-age dependency” ratio is rising, meaning more seniors are relying on a relatively smaller working-age population for support.

At the same time, older Mississippians face high rates of chronic disease and disability. The United Health Foundation’s 2024 America’s Health Rankings Senior Report ranks Mississippi last (50th) in the nation for the overall health of adults 65+. That challenge translates into significant, ongoing demand for dependable in-home care and support.

As a Nurse Next Door franchise partner, you can bring our Happier Aging® philosophy to seniors across Mississippi—helping them stay safely at home, rediscover what they love, and avoid unnecessary moves into institutions—while building a scalable, purpose-led business.

Why Mississippi

• Rapidly aging population
  Mississippi’s older-adult share has climbed to about 17% of residents, with 509,561 people aged 65+ as of 2020, up 34% from 2010. MSU Extension Service The state’s own analysis projects continued growth as the youngest baby boomers reach 65 by 2030, underscoring long-term demand for home-based services. You can review these trends in detail in Mississippi State University Extension’s report, Demographic Dynamics in Mississippi: Transition to an Aging Society.
• High, complex care needs
  According to a 2024 analysis by the Alzheimer’s Association, an estimated 62,000 Mississippians aged 65+ are living with Alzheimer’s dementia, representing about 12.5% of the state’s older adults, and Alzheimer’s deaths have risen over 280% since 2000. https://www.wlox.com For seniors and their families, that often means a need for structured, reliable in-home support—both for daily living and for respite care.
• Strong preference for aging in place
  AARP’s 2024 Home and Community Preferences Survey finds that 75% of U.S. adults 50+ want to remain in their current home and 73% hope to stay in their community as they age. That preference is especially important in a rural and small-town state like Mississippi, where moving into a facility can mean leaving behind church, neighbors, and long-standing routines. A Nurse Next Door franchise is positioned directly in this sweet spot: enabling seniors to “age in place” with professional support at home. You can explore the full AARP survey here.
• Established hospital and health-system infrastructure
  Mississippi has roughly 124 hospitals and 27 integrated delivery networks (IDNs), forming a dense referral and partnership ecosystem.
  • The state’s top hospital by net patient revenue is University Hospital (University of Mississippi Medical Center), with over $1 billion in net patient revenue, 697 staffed beds, and a Level I trauma center.
  • On the health-system side, University of Mississippi Healthcare and North Mississippi Health Services are among the largest IDNs in the state by net patient revenue and affiliated beds.
  For a home care franchisee, this means clear opportunities to build relationships around post-acute transitions, chronic disease management, and supplemental staffing—especially in communities where hospitals are seeking partners to keep older adults safely at home.

Support You’ll Receive from Nurse Next Door

You won’t be building this alone. Nurse Next Door has grown into one of North America’s fastest-growing home care brands, with more than 150+ locations across the continent and 400+ globally. Our system is built to help franchise partners scale confidently in markets just like Mississippi.

Here’s the type of support you can expect (mirroring what’s described on our franchise site):

• Operational infrastructure and launch playbook
  • Access to a structured “countdown to launch” and early-growth plan to guide your first months in market.
  • Ongoing business coaching, performance reviews, and best-practice sharing so you can continually improve your unit economics.
• 24/7 Centralized Care Services Platform
  Nurse Next Door’s centralized Care Services Platform provides round-the-clock support for: intake calls, scheduling, attendance monitoring, and certain virtual consults—freeing you to focus on building relationships with referrers and leading your local team.
• A bold, differentiated brand
  Our Happier Aging® approach is anchored in five principles—choice, purpose, respect, autonomy, and belonging—and a “Bold Kindness” culture that’s widely promoted through Nurse Next Door’s marketing and thought leadership. This brand positioning helps your business stand out in a crowded senior-care landscape and supports premium private-pay pricing when combined with excellent service.
• Proven franchise model and investment transparency
  The Nurse Next Door franchise overview and financing page outline a typical initial investment range of US$115,115 to US$212,600 in the United States, along with funding options and incentives. The system is designed for multi-territory scaling, giving you the option to expand across multiple Mississippi counties as you grow.

Ready to Make Lives Better in Mississippi?

Mississippi’s combination of a fast-growing senior population, high chronic-care needs, and strong preference for aging in place creates a significant opportunity for a values-driven home care entrepreneur. Backed by Nurse Next Door’s brand, systems, and 24/7 support, you can build a business that is both financially compelling and genuinely transformative for older adults and their families.

To explore whether a Mississippi territory is available and what it would look like in your specific region, you can connect directly with Nurse Next Door’s franchising team via the Contact Us / Speak to a Franchising Expert forms on the Nurse Next Door Franchise website

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