Portland
Oregon
Bring Happier Aging® to Portland
Portland is getting older—and that’s a big opportunity for purpose-driven home care entrepreneurs. Recent American Community Survey estimates show that about 91,000 Portland residents are 65+, roughly 14% of the city’s population, and this share continues to rise. (Neilsberg – Portland population by age) neilsberg.com
Across Oregon, nearly one in five residents is now over 65, up from 18.6% in 2020 to about 19.9% in 2024, making Oregon one of the “older” states in the U.S. by age profile. QualityInfo+1 At the same time, the Portland–Vancouver–Hillsboro metro area counts roughly 2.5 million people, creating a deep regional market that spans both Oregon and Washington suburbs. (CensusReporter; CityPopulation) Census Reporter+2City Population+2
Nationwide, 75% of adults 50+ say they want to age in place—to remain in their homes and communities as they grow older. That desire is at the heart of Nurse Next Door’s Happier Aging® philosophy. (AARP 2024 Home & Community Preferences) MediaRoom+2MediaRoom+2
Add in a concentration of top-ranked hospitals (OHSU Hospital, Providence Portland, Providence St. Vincent, Legacy Emanuel) and a transit-connected city served by TriMet’s MAX Light Rail and bus network, and Portland becomes an ideal environment to build a premium home care business. Portland.gov+4Newsweek Rankings+4Definitive Healthcare+4
As a Nurse Next Door franchise partner, you bring this vision to life in Portland—while being backed by a bold brand, a proven care model, and industry-leading systems designed to scale.
Why Portland
- Growing senior population in the city.
Portland’s 65+ population is estimated at 91,162 residents—about 14.2% of all residents—and has been trending upward as the city and state age. neilsberg.com+1 - Deep regional market in the metro area.
The Portland–Vancouver–Hillsboro metro has roughly 2.5 million residents, with median age around 39–40 and household income in the mid-$90,000s, creating strong purchasing power for private-pay care and a large referral ecosystem. - An older-leaning state with rising care needs.
Oregon is among the states with the highest share of older adults, with about 19–20% of residents 65+ and that share still increasing. (Oregon state demographics; ACL – Profile of Older Americans) QualityInfo+2America's Health Rankings+2
At the same time, an estimated 10% of Oregonians 65+—about 79,000 people—are living with Alzheimer’s disease, pointing to sustained demand for supportive home- and community-based care. (Axios Portland) Axios - Strong desire to age in place.
AARP’s latest national survey finds that 75% of adults 50+ want to remain in their current homes, and 73% want to stay in their communities as they age. (AARP Press Release) MediaRoom+2PR Newswire+2
Locally, more older Portlanders are choosing flexible housing options like rentals, further reinforcing demand for in-home support and companionship. (Axios – Older Renters) Axios - Transit-linked, neighborhood-centric city.
Portland’s TriMet MAX Light Rail and bus network connect Downtown, North/Northeast, Southeast, and the west side suburbs, making it easier to build localized care teams, cluster clients, and reduce windshield time. - High-quality healthcare ecosystem.
Portland hosts several of Oregon’s top hospitals by quality and patient revenue, including OHSU Hospital, Providence Portland Medical Center, Providence St. Vincent, and Legacy Emanuel Medical Center—each a potential source of referrals and partnerships.
Support You’ll Receive
Just like in Boston, a Portland franchise partner is not building alone. Nurse Next Door’s systems are designed so you can focus on leadership, culture, and relationships—while we help power the operations behind the scenes.
Here’s what that looks like:
- Operational infrastructure
Robust onboarding, technology, and playbooks to help you launch, stabilize, and grow your business, including:- Countdown to Launch Program – A structured pre-launch roadmap to get your first clients and caregivers in place before opening day.
- 16-Week Growth Plan – Intensive early-stage coaching focused on revenue-generating activity, local marketing, and building your leadership habits.
- Performance Acceleration – Ongoing business reviews, KPI tracking, and expert guidance as you scale your Portland territory.
- 24/7 Centralized Care Services platform
A dedicated team supports you around the clock with core admin functions across the client and caregiver journey—for example:- Handling inbound client and family inquiries
- Conducting initial and hiring intakes
- Supporting virtual care consults and scheduling
- Providing attendance monitoring and issue escalation
- Bold Kindness™ Leadership
Nurse Next Door’s proprietary Bold Kindness™ leadership program helps you build a people-first culture that attracts caregivers and inspires community trust. It focuses on:- Coaching-based leadership skills
- Brand storytelling and local visibility
- Employee engagement and retention strategies
- Franchise community and ongoing education
You’ll join a network of franchise partners across North America and beyond, with access to:- Peer learning and best-practice sharing
- Regular system-wide training and webinars
- Marketing assets and brand campaigns that you can localize for Portland.
What Our Franchise Partners Say
“Owning a Nurse Next Door franchise has given me real work–life balance and the chance to make lives happier, every day,” says U.S. franchise partner Nikki Ghuman, reflecting on her journey with the brand.
Stories like Nikki’s highlight how franchise owners can build meaningful businesses—grounded in purpose—while still having time for family and life outside of work.
Ready to Make Lives Better in Portland?
The chance to own Nurse Next Door – Portland, Oregon is a rare opportunity in a market with:
- A fast-growing senior population
- Strong desire to age in place
- Dense, transit-connected neighborhoods
- A robust healthcare and referral ecosystem
If you’re a values-driven leader who wants to build a business with both purpose and profit, this territory could be the right fit.
Ready to Start Your Home Care Business? Get in touch with our franchising expert.
Share a few details about yourself and your interest in Portland, and a member of our Franchise Development team will reach out to:
- Learn more about your goals
- Walk through the Nurse Next Door model in detail
- Explore territory boundaries and availability in Greater Portland and surrounding communities
- Answer questions about investment, onboarding, and timelines.
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Book Your Free Call, No Obligations