When researching for franchise opportunities, you’ll quickly realize that there are so many opportunities out across countless industries. Our blog consists of useful articles for entrepreneurs that are researching franchises, such as: 10 reasons to invest in a home health care business or ways to finance a franchise.
In this article, we will be highlighting a few things of why people fall in love with Nurse Next Door’s franchise brand.
Bold Pink Brand
The home care industry primarily provides care services for seniors. This often times leads to the stereotypical image of something medical, melancholic and sterile. What Nurse Next Door does differently is by having a vibrant, bold pink image! It disrupts the senior care industry by showing that aging is something worth celebrating!
The Nurse Next Door brand’s icon is a flower-heart with the colours of yellow and pink. It really embodies our core purpose of Making Lives Better and unique trademark concept of Happier Aging™.
The icon and brand serves a huge advantage when our Franchise Partners participate or host community events. The pop of colours and our equally bright attitudes when it comes to educating the public on home care as an option really makes us stand out from the crowd—quite literally!
The quintessential symbol of the Nurse Next Door brand is our yellow flower-speckled pink car. Check out a few of our Franchise Partners showing off their fabulous Nurse Next Door cars in their city!
Happier Aging™ Philosophy
At Nurse Next Door, we believe that aging is worth celebrating and want to spread good cheer about it! Happier Aging™ is what sets us apart from our competitors in the home care industry. Not only do our caregivers complete their required tasks of companionship, meal prep, light housekeeping or nursing care etc, but we infuse Happier Aging™ into all of our client visits.
When we first meet a potential client, we get to know them better and also ask, “What is it that you used to love doing but no longer do?”
This allows us to get a sense of what their hobbies are and get to know them, so our Care Team can brainstorms ways to re-spark their passions while customizing their care. Whether it be something as simple as a caregiver teaching a client how to cook a new ethnic dish for the family to enjoy, introducing tabletop gardening to an avid gardener who is now in a wheelchair—it’s all about enjoying the little things in life!
Sometimes Happier Aging™ can be a one in a lifetime opportunity—check out our Carol, our Franchise Partner in Maple Ridge, BC going above and beyond, delivering an extraordinary Happier Aging™ experience for her client, Jack! We are a bold brand, after all.
24/7 Centralized Call Center
We are in the business of Making Lives Better (it’s Nurse Next Door’s core purpose)! This isn’t just applied to our clients and employees. As a franchisor, we also want to set our Franchise Partners up for success and give them peace of mind. Our Care Services Center is a centralized call center that is open 24/7, 365 days a year. It manages all of our Franchise locations’ scheduling and processes up to 1000 calls a day. From people calling to inquire about our services to caregivers or clients calling in to reschedule a visit, we handle it all so our Franchise Partners can focus their time and energy on building the business.
What our Franchise Partners have in common are that they are entrepreneurs looking to build a business with heart. The work we do has a direct positive impact on our employees’ and clients’ day-to-day life. Take a look at Bobbi Buss, our Franchise Partner in Waukesha, WI, her Care Team and clients talk about their experience with Nurse Next Door!
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