A 2013 report by Genworth Financial, an insurance provider based in Richmond, Va., estimates the national median daily cost of a private room in a nursing home at $230 a day, an increase of 3.6 percent over 2012 — some $6,900 per month. Sharing that room is only $27 less a day, according to the [...]
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Late one night in January 2012, Paige Palmer called her mother at home, crying. She was entering her final semester as a communications major at St. Mary’s College of California in Moraga, and neither she nor her friends were finding work. The job market was terrifying. “In this culture, your whole life is planned out until you [...]
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After running her own business for 30 years, Fair Oaks resident Lisa Lyles says she wanted her next venture to touch people’s lives. By going into home care services for the elderly, she is finding that the number of lives she can touch will be increasing rapidly. Read more…
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The boomer generation changed advertising forever. For decades, marketers have chased this influential group, trying to get their attention and sell to them at every life stage. Now they are approaching retirement, and old age, and upending the standards of marketing to the elderly. Read more…
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Oh, the stories they tell, those folks from Nurse Next Door. A home care services company based in Vancouver with about 50 locations across North America, its care givers know there is more to looking after a senior citizen than making sure she has her meds squared away. Read the full article
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Lucie Shaw’s story is becoming an increasingly common one – a sign women are slowly making strides in entrepreneurship, especially in franchising. Read More…
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Due to advancements in medicine and technology, Americans are living longer. Boomers, already time-stressed, are trying to do the right thing by letting their parents live in their homes as long as they can. Read more…
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It’s a bad day at the office when a company’s founders realize they hate the firm they started and want to quit. It’s even worse when their middle managers not only agree but openly question their bosses’ vision and goals. Read More…
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John DeHart discusses the aging population and Franchise Expansion into the US. Click Here
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By Paul Davidson Nurse Next Door, a Canadian home health care provider, is fielding 100 inquiries a month from prospective franchisees in the USA, up from 20 last spring.
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Arif Abdulla cringes every time he sees the same old stereotypical images of seniors sharing a laugh over a cup of tea, watering their flowers or playing chess. As vice-president of marketing and communications for Nurse Next Door, a Vancouver-based home healthcare service provider with locations across the country, Abdulla is aware that today’s seniors see themselves [...]
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By Henry Stancu Entrepreneurs John DeHart and Ken Sim put business on hold when the needs of their families – a dying father and an ailing wife pregnant with her first child – came first.
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On the surface, it was the perfect organization
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1. Ditch Assign Seating Private offices are an expensive addiction. Ask John DeHart, co-CEO of home health care provider Nurse Next Door. The company reduced office space while expanding from 28 people to 45 at its Vancouver headquarters last year. How? By making all desks available on a first-come, first-served basis. “Even I don’t have [...]
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Nurse Next Door show small businesses how to make use of word-of-mouth marketing Some 10 years ago, word of mouth emerged as a form of guerrilla marketing to help cash-strapped small businesses get noticed in the marketplace. Word-of-mouth marketing aims to generate buzz about a business, with the hope that it will eventually reach those [...]
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“The doctors said, ‘We won’t send her home unless you put 24-hour care in place. She won’t be safe.’”
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When a competitor started posting negative comments about their company online, the founders of Nurse Next Door had to decide how to fight back.
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Why invest in a lawsuit to defend your business when you can use social media for free?
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When a competitor took to its website and accused elder care company Nurse Next Door of providing shoddy customer service thanks to its franchise model, the founders looked into taking legal action.
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An aging population is creating a wealth of business opportunities for home health-care franchise operators
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Nurse Next Door Vancouver, BC Type of firm: Home health care Customer-service strategy: When this company (nursenextdoor.ca) stumbles, it delivers a “humble pie,” a fresh-baked apple pie accompanied with a note that reads in part, “We are very humbled by our mistake and sincerely apologize for the poor service.”
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