There are quizzes that match your interests and personality traits to what franchise will suit you best. Since you are reading this blog, we’re going to assume that the idea of owning a home care franchise piques your interest.

People who gravitate towards senior care tend to have a personal experience helping for a loved one.

It’s more than a business, it’s a calling.

Nurse Next Door is an award-winning home care franchise that is one of the fastest-growing in North America. Today we share the common traits we find in our successful home care franchise owners:

  1. Profit & Purpose
  2. Sales & Marketing Aptitude
  3. Strong Leadership Skills
  4. Grit

Read on to see if home care is right for you!

1. Profit and Purpose

When starting a business, you want to make money! That’s why one of the most common questions we get on our weekly Discovery Calls with potential candidates is: “How much money will I make?

If you have chosen home care as an industry you’re interested in building an entrepreneurial venture around, it means that you’re looking for a mix of profit and purpose. Look, we get it. A senior care franchise is a business opportunity, but it also has to be something more. You need to be in it for the right reasons. 

To be a successful home care franchise owner, you need to truly want to make a difference in your community. Your business directly impact people’s lives and it’s a human-centric industry. If you’re not passionate and proud of the work you do on a day-to-day basis, you need to have a perspective shift or it’s not going to work.

making seniors happy through home care

2. Sales & Marketing Aptitude

The home care industry is all about people.

When you start off, you are the face of your business. You’ll need to have an aptitude for sales and marketing. You don’t need to have the experience, but you have to enjoy getting out in front of people because after all, you grow your business by putting yourself out there in the community! It is important that you are able to speak passionately, share stories and create genuine connections with your clients and their family members.

Not only are you a natural at connecting with others, but you are also compassionate and understanding of your potential clients and their family’s struggle. You know exactly how to show up and present why the services your home care business provides is the perfect solution for them. 

Firefighting to providing home care - Bruce Kirkpatrick

Bruce Kirkpatrick (middle) is a retired firefighter captain – now he’s a home care franchise owner that rocks bold pink!

3. Strong Leadership Skills

To strive for success, you need to build an operationally excellent team, which will take a strong leader. You need to possess (or continue to foster) strong leadership skills. Ask yourself: do I  want to lead a team? Can I motivate and inspire my people? 

Take Nurse Next Door as an example. We look for Franchise Partners that align with our core purpose of Making Lives Better which is brought to life through our core values:

  • WOW Customer Experience
  • Find a Better Way
  • Passionate about Making a Difference
  • Admire People

A leader not only fully embodies the home care franchise’s brand mission and values, but also has the ability to instill the right culture amongst your team and can empower them to deliver on your business’ philosophy of care.

4. Grit

The home care business is tough and grit is a must-have. Yes, buying into a home care franchise brand means you’ll have proven systems and support, resources and all the tools to set you up, but it takes commitment, hard work and time.

Home care is not a 9 to 5 job.

This especially rings true when you first start up your home care franchise business. You will be wearing a lot of hats, managing sales, marketing, hiring, accounting and other aspects of the business, as with any other business when you first start off. It can feel foreign and overwhelming, but you will need to have the tenacity to rise above it all. You feel excited to take on these challenges, you’re eager to learn and understand the entirety of your business and hustle!

A successful home care business owner will wake up in the morning, excited to make lives better. By possessing all of the traits alongside a franchise system’s support, you will be an extremely strong candidate to run a home care business.


Have you got what it takes? If so, we welcome you to join Nurse Next Door’s award-winning home care franchise system and make lives better! 

Take the first step and let’s get in touch today.