With so many types of franchises it can be hard to decide which franchise model you should choose.

The answer is simple.

The most successful franchisees match their own personality traits and passions to that of the business.

Since you are reading this blog, we’re going to assume that the idea of owning a home care franchise piques your interest.

However, many of these traits can assist franchise ownership across industries.

But let’s get back to home care. People who gravitate towards senior care tend to be natural caregivers or have a personal experience helping a loved one in their life.

This brings many interested people knocking at our door, but the four main traits we are on the look for are:

  1. Profit & Purpose
  2. Sales & Marketing Aptitude
  3. Strong Leadership Skills
  4. Grit

Read on to see if home care is right for you!

1. Successful Franchise Owners with Profits and Purpose

When starting your own business, you want to make money! And for the long run.

That’s why one of the most common questions we get on our weekly Discovery Calls with potential franchise candidates is: How much money will I make?

If you have chosen home care as an industry you’re interested in building a new business venture around, it means that you’re looking for a mix of profit and purpose.

Look, we get it.

A senior care franchise is a business opportunity, but it also has to be something more. You need to have the right skill set and be in it for the right reasons

To be a successful home care franchise owner, you need to truly want to make a difference in your community and remind people that it’s more than just being profitable.

Your business directly impacts people’s lives and is a human-centric industry. 

If you’re not passionate and proud of the work you do on a regular basis, you need to have a perspective shift to see the big picture, or it’s not going to work.

2. Sales & Marketing Aptitude

The home care industry is all about people.

When you start off, you are the face of your business. Your own local advertising!

So, an aptitude for sales and marketing will be invaluable to finding the right customers and maintaining brand consistency.

You don’t necessarily need to have the experience with caregiving, but you have to enjoy getting out in front of people because, after all, you grow your business by putting yourself out there in the community!

It all really starts when you take the time to create good relationships either in-person or through successful social media marketing.

To do that, it is important that you are able to speak passionately, share stories and create genuine connections with your clients and their family members.

Not only are you a natural at connecting with others, but you are also compassionate and understanding of your potential clients and their family’s struggle. You know exactly how to show up and present why the services your home care business can provide are the perfect solution for them.

Home care business owners

3. Strong Leadership Skills

To strive for success, you need to build an operationally excellent team, which will take a strong leader

You need to possess (or continue to foster) strong leadership skills. Ask yourself:

  • Do I  want to lead a team?
  • Can I motivate and inspire my people? 
  • Am I a team player?

Take Nurse Next Door as an example. We look for Franchise Partners that align with our core purpose of Making Lives Better which is brought to life through our core values:

  • WOW Customer Experience
  • Find a Better Way
  • Passionate about Making a Difference
  • Admire People

A leader not only fully embodies the home care franchise’s brand mission and values, but also can instill the right culture amongst your team and can empower them to deliver on your business’ philosophy of care.

At times this may require you to take calculated risks and have the courage to do so. You’ll draw on your own experience, but you’ll never actually be out on your own.

At Nurse Next Door, franchise owners are granted opportunities to attend regional meetings. You’ll meet other like-minded owners, where tips on how to be a successful franchisee are shared.

4. Grit

The home care business is tough, and grit is a must-have

Yes, buying into a home care franchise brand means you’ll have proven systems and support, resources and all the tools to set you up, but it takes commitment, hard work and time.

Home care is not a 9 to 5 job

You have to be OK to dedicate long hours when it’s needed and be ready at a moment’s notice if something goes wrong.

This rings true, especially when you start your home care franchise business.

Successful franchisees must wear a lot of hats. They manage sales, marketing, hiring, accounting and other aspects of the business, as with any other business when you first start off.

It can feel foreign and overwhelming, but you will need to have the tenacity to rise above it all. 

You feel excited to take on these challenges, and you’re eager to learn and understand the entirety of your business and hustle!

A successful home care business owner will wake up in the morning excited to make lives better

By possessing all of these traits alongside a franchise system’s support, you will be an extremely strong candidate to run a home care business.


Have you got what it takes? If so, we welcome you to join Nurse Next Door’s award-winning home care franchise system and make lives better! 

Take the first step and let’s get in touch today.