Want to learn how to be a successful business owner?
While being a business owner comes with risks regardless of the industry, buying into a senior care franchise can dramatically increase the odds of becoming a successful business owner. When combined with hard work, commitment and a strong entrepreneurial spirit, owning a senior care franchise can be a rewarding experience for those who have the right characteristics and skills.
Here are five characteristics of successful business owners:
They Choose an Essential Business
The COVID-19 worldwide pandemic has put a focus on essential services, and in particular, services that provide medical and non-medical care.
While some industries experienced devastating losses during COVID-19, other industries such as home care services thrived. Demand for non-institutional care for seniors and people living with disabilities skyrocketed, underlining the relationship between business success and market demand. Post-COVID, our franchise partners will continue to be uniquely positioned to provide even greater support for our communities
A critical part of being a successful business owner is choosing an industry that can not only survive, but thrive, during periods of uncertainty. Given the aging population, investing in a senior care franchise can dramatically improve the odds of success as a business owner because this industry continues to deliver in-demand services, even when other industries experience dramatic downturns and financial losses.
They Hire Great Talent
Every successful business owner knows they have to hire great people. Without the right employees, a business simply won’t thrive.
Building a business means having strong people skills. Recruiting and retaining talent who can deliver services in a way that promotes your brand is critical to the success of any business, and that’s especially true when it comes to operating a senior care franchise.
Hiring great talent involves searching for people who embody the qualities of the senior care franchise brand, such as professionalism, reliability and the ability to accurately assess the needs and preferences of every single client. And because most seniors and their loved ones seek out private home care services in order to get consistent care, recruiting employees who are looking for long-term opportunities is important. We see caregiving as a career and place a focus on making sure that our clients receive the constant quality care and attention they deserve, so we make every effort to send the same caregivers during each visit.
They Are Always Marketing
Successful business owners know that whether they are taking a call from a prospective client, interviewing a new employee or playing a round of golf with their friends, they need to be continuously marketing their services.
This means finding everyday opportunities to promote their business, whether that’s through formal networking events or in the course of a casual conversation with a cashier, medical provider or fellow entrepreneur – the opportunities really are endless.
They Focus on Customer Satisfaction
Achieving success as a senior care franchise owner is all about focusing on customer service, because when it comes to senior care, service is everything. One of Nurse Next Door’s core values is ‘WOW Customer Experience’ – ‘good’ just won’t do. We’re committed to exceeding the expectations of our clients and their families, and it’s this attitude to providing the highest-quality care and service that sets us apart from other providers in the home care market.
Delivering great customer service means responding to calls and emails promptly, communicating in a clear, pleasant manner and addressing any complaints or concerns with compassion. Operating a senior care franchise means working closely with seniors and their loved ones, and that can mean providing the same information to multiple callers over the course of onboarding a client – it’s all part of providing the WOW Customer Experience, every time. As an award-winning provider with a core focus on customer experience, we treat our team like an extension of our own families. This lets us go above and beyond basic caregiving and genuinely makes a difference in our clients’ lives.
They’re Confident, Enthusiastic and Passionate
As a successful business owner, it’s important to inspire those around you – especially when it comes to in-home care. Whether you’re dealing with clients, their families, employees, business partners, suppliers or members of the local community, showing confidence, enthusiasm and passion for what you do will go a long way.
Owning a Nurse Next Door franchise gives business owners the opportunity to combine both profit and purpose to build a business with heart. Our franchise partners are motivated, passionate people who have the confidence to drive around in a bold pink car, enthusiastically embody our brand values and are genuinely passionate about making lives better. We partner with bold business owners who share our commitment to disrupting the home care industry and believe that aging should be celebrated. It’s an exciting time in the home care industry and the future is bright. If you want to do your part in Making Lives Better and sign up for the opportunity and responsibility that comes with owning your own home care franchise, we want to hear from you.